The new AC Plug® "Mag Shad" has a unique swimming action that is very tight and puts off a lot of vibration. The largemouth guys are digging it as a rip bait while the trout guys are using the 7" as a kokanee imitation and the 5" as a general baitfish imitator. All of our production baits feature multiple clear coats, heavy duty hardware, Owner® Hooks and HyperWire® split rings, our "QuickShot" lure storage system and a money back guarantee!