The StickBait is a new addition to our lineup. It is a deep diver that is going to be nailing some big trout in the upcoming years. It has a violent side to side action caused by the downturned line tie. As far as we know, we are the first lure company to do this out of the box. All of our production baits feature multiple clear coats, heavy duty hardware, Owner® Hooks and HyperWire® split rings, our "QuickShot" lure storage system and a money back guarantee!